For Waystar's internal Growth Summit meeting, each member of the design team created their own branding concepts. My concept was chosen by the Creative Director for use in the 2021 Growth Summit. This concept's idea was to emphasize the "1" at the end of 2021 to tie into the idea of "1 Waystar" using the brand's photography. This allowed me to create multiple variants using different photography for an expanded color palette. This branding was extended across PowerPoint Presentation templates for the summit, animation, iconography and banners for the Cvent app, and merchandise for team members.
