As the lead designer for eSolutions, a healthcare revenue cycle SaaS company, I had the opportunity to work on a complete rebrand of the eSolutions brand identity. Moving away from the dated dark indigo blue and orange colors and globe logo, the logo was redesigned to emphasis the company's connection to healthcare providers and the intersection of technology with healthcare. The brand colors evolved to a friendly and soothing palette of blues and greens. This rebranding project was a massive undertaking for the entire marketing team, requiring a brand new website built on a new platform along with completely rebranded sales collateral, tradeshow booth graphics, motion graphics, Microsoft Office templates and more.
